Team Building Event held for all staff at Ledbury Rugby Club.
Good time had by all despite the wet weather.
Organised by Black Clover Events.
Hog Roast provided by LDA Meats, Ledbury.
IT'S definitely a case of raised glasses to Ledbury drinks producer Bevisol Ltd, which is undergoing significant expansion due to increasing demand for its ciders and fruit wines. The company in Bromyard Road began as a business start up in 2011 when it employed 11 people. This has now grown to a work force of 38, which this year will produce around 66 million litres of final product.
"Due to continual growth in its cider market, Bevisol had already reached full capacity in 2013 and we are now investing more than £3m to increase production capacity by a further 100 per cent," said managing director Chris Newall. "We have named the project Manhattan, after after Big Apple, and it involves the installation of new fermentation tanks, filters and processing equipment, as well as upgrading the site services and utilities, such as water and electricity supply. We had already recruited additional staff some months ago ready for when work is completed in July, so ensuring the new technicians are fully up to speed with the new modern production equipment, designed to make the highest quality ciders. A comprehensive commissioning and training plan is underway as the new production areas are fully integrated with existing production."
Molson Coors has announced the launch of Carling British Cider – Cherry, a flavoured version of its original award-winning Carling British Cider, launched last year.
Available in the off-trade only, Carling British Cider – Cherry is 4% ABV and will be available in 500ml bottles, as singles or packs of six.
Jim Shearer, brand director, Carling at Molson Coors UK said: “The success of Carling British Cider among retailers has been fantastic. In response to customer demand, we are excited to launch Carling British Cider – Cherry to our off trade customers. We researched several different new flavours and Cherry got a unanimous thumbs-up for its vibrant colour and fresh crisp taste with a burst of sweetness, perfect for summer. We look forward to continuing to innovate in the cider market, which we believe offers superb opportunity for growth.”
The new flavour will be supported alongside original Carling British Cider in a £4m advertising campaign including TV, outdoor and digital, starting with the TV ad from the 4th April. In addition to the advertising, Carling British Cider will be supported with a national sampling campaign, building on the success of a similar campaign in 2013 where over 1m consumers were sampled.
The original Carling British Cider launched exclusively in the off-trade in March 2013 and won a prestigious gold medal at the International Brewing Awards 2013. Carling British Cider – Cherry, with a recommended retail price of £2.15p for a single 500ml bottle and £12 for a pack of six, is set to continue this precedent for great tasting and refreshing ciders.
launch of its first cider, called Carling British Cider, supported by a £4.5m marketing campaign.
Brewer Molson Coors is launching the cider, a 4.5% abv premium drink, exclusively into the off-trade, in March.
It will be sold in 500ml and 275ml bottles and supported with marketing activity that will include TV and digital support.
Jeremy Gibson, brand director for Carling at Molson Coors UK, said: "Our aim was to make a product that beats the competition on taste and refreshment, and Carling British Cider has done just that. The consumer response has been overwhelmingly positive."
Molson Coors has spent 13 months developing the cider, working with the Hertfordshire-based supplier, Bevisol.
The brewer is entering a market where growth has hit a plateau
The off-trade market was worth £869m last year, which grew in value by 9% in the year to August 2012.
Molson Coors will be hoping to replicate the success that AB InBev has witnessed since it launched Stella Artois Cidre into the cider category two years ago.
Somersby Cider, which will launch later this month, is targeting male and female cider drinkers within the mainstream category.
Somersby – which was originally launched in Denmark and Sweden – will not be served over ice.
It will be competing against the market leader, Heineken-owned Strongbow, along with new entrants such as AB Inbev's Stella Artois Cidre, as brands aim to tap into the growing popularity of cider.
The launch of Somersby Cider will be supported by an extensive sampling campaign running until the end of the year, with a multimillion-pound marketing drive expected early next year.
Carlsberg said Somersby was a "crisp, refreshing cider with no sweeteners, flavours or preservatives", which targets consumers who find the "current, established, mainstream ciders in the UK, both artificial and astringent".
The brand has been developed specifically for the UK market, claiming that market research shows Somersby is "significantly preferred to the market leader".
Since its launch in 2008, Somersby has rolled across 22 countries across Northern and Western Europe, alongside parts of Asia.
Darran Britton, marketing and strategy director, Carlsberg UK said: "The cider market creates a huge opportunity for Carlsberg UK to broaden our portfolio. At a time when our beer brands are growing share, the launch of Somersby also adds momentum to our business.
"Carlsberg UK has an unrivalled track record of making, marketing and selling brands loved by consumers. We are using this brand-building expertise to launch a mainstream cider in a market which is enjoying double-digit growth."
A NEW locally-minded drinks business is looking forward to getting up and running in Ledbury.
Bevisol Ltd, based on the Orchard Business Park, in Bromyard Road, is a drinks production service firm, which was set up at the beginning of the month by managing director Chris Newell.
It has created 12 jobs, all from the local area, including a commercial director, production manager, administration manager and a team of process technicians who make the drinks.
Mr Newell, a former employee of Universal Beverages Limited, said the company produces bespoke drinks and it was currently on a relatively small scale, but there are plans to grow into the 40,000 square foot site as demand increases.
“It has all happened fairly quickly. This site was surplus to requirements, so I approached UBL in terms of a management buy-out. The plans are to try and expand to fill the capacity of the site and to bring in more staff in the future. We have a good customer base and we are looking to continue expanding that,” he said.
“The staff are all local and have a background in the drinks industry, which has made the start-up a bit easier. We start production next week once everything is in place, so it is a hugely busy time for all of us. We work with a mixture of big, medium and small companies and we are investing in new equipment to do more things for more companies.”
Bevisol deal in the supply of fermented products into the beverage industry, making ingredients, bulk solutions or the drinks themselves and supplying a range of brands. They can also produce non-alcoholic drinks.
No bottling is done on site, so the produce is taken to the customer by tankers, where it will be put into bottles or cans and the end product could be found in supermarkets or pubs across the country.